Novacoast Orange
Pantone 144 C
#FC9A18rgb(252, 154, 24)Brand assets
Press kit
Provided below are the official colors and logos currently in use by Novacoast, Inc. Please abide by the rules of the style guide and do not alter or otherwise change the layout or color of the logo images.
01
Color palette
Three official brand colors, with Pantone references for print and hex equivalents for screen.
Dark Grey
Pantone 425 C
#54585Argb(84, 88, 90)Light Grey
Pantone Cool Gray 7 C
#97999Brgb(151, 153, 155)Digital surfaces
Supporting values from the Novacoast Design System. Brand ink and the press state of orange are locked. The greys build the interface behind them.
- Brand ink
- #0A1821
- Orange press
- #E28C05
- Surface base
- #0A0D10
- Surface card
- #161C22
- Border subtle
- #2A343D
02
Logos
Six approved marks. SVG for print and any custom size, transparent PNG at 1600px wide for the web.
03
Logo usage
Rules from the Novacoast Design System style guide.
One mark per zone
The block mark and the wordmark are never used together in a side-by-side arrangement. They are not a lockup, and pairing them reads as two competing logos. The orange block mark belongs in the header, the wordmark in the footer.
Never typeset the name
Reference the supplied files rather than setting “novacoast” as live text. The letterforms are custom and no font reproduces them.
Pick the colorway for contrast
Orange, white and light grey are for dark grounds. Dark grey is for light grounds. Choose the version that gives the mark contrast against whatever sits behind it.
Do not alter the files
No recoloring, rotation, stretching, added effects, or rearranged elements. Scale proportionally and leave clear space around the mark.
Vector: SVG
Which logo should I use?
Vector art is infinitely scalable. It can be resized using applications like Adobe Illustrator or Acrobat, and can be imported into image editors at any size. The vector images should be used in print material, or when a custom-size logo needs to be created.
Bitmap: PNG
For web and interfaces
Bitmap images are used for viewing on the web. Examples include an image link from a webpage or an image within a graphical interface. Only use these images at their native size and resolution. Do not resize them.
04
Company description
Three lengths, each is approved copy.
One line 12 words
Novacoast is a cybersecurity and identity services firm, engineers first, since 1996.
Short 53 words
Novacoast is a privately held, employee-owned cybersecurity and identity services firm founded in 1996 and headquartered in Wichita, Kansas. It advises, engineers, and operates: assessments and penetration testing, security and identity engineering, and 24×7 co-managed security operations run from four security operations centers in the customer's own tenant, on the customer's own tools.
Long 126 words
Novacoast is a cybersecurity and identity services firm founded in 1996 and headquartered in Wichita, Kansas, with security operations centers in Wichita, Orem, Ann Arbor, and Manchester. It is privately held, employee-owned, and still led by its founder.
The firm works in three modes: advise (assessments, advisory, penetration testing, and compliance programs), engineer (security engineering, identity and access management, integration, and application development) and operate (24×7 co-managed detection and response, incident response, and managed identity). Novacoast operates inside the customer's own tenant, on licenses the customer holds, so the customer keeps the platform, the data, and every detection built for them. Named engineers own each account, and every one of them started on the SOC floor.
Novacoast is SOC 2 audited and certified to ISO/IEC 27001:2022.
Media inquiries
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