# Press Kit | Official Brand Assets | Novacoast

> Official Novacoast logos, colors, company description and usage rules for press, partners and event organizers.

Canonical: https://novacoast.com/press-kit/

Brand assets

# Press kit

Provided below are the official colors and logos currently in use by Novacoast, Inc. Please abide by the rules of the style guide and do not alter or otherwise change the layout or color of the logo images.

Download all logos (ZIP) Color palette Logos Logo usage Company description Media inquiries

01

## Color palette

Three official brand colors, with Pantone references for print and hex equivalents for screen.

### Novacoast Orange

Pantone 144 C

#FC9A18 rgb(252, 154, 24)

### Dark Grey

Pantone 425 C

#54585A rgb(84, 88, 90)

### Light Grey

Pantone Cool Gray 7 C

#97999B rgb(151, 153, 155)

### Digital surfaces

Supporting values from the Novacoast Design System. Brand ink and the press state of orange are locked. The greys build the interface behind them.

Brand ink

#0A1821

Orange press

#E28C05

Surface base

#0A0D10

Surface card

#161C22

Border subtle

#2A343D

02

## Logos

Six approved marks. SVG for print and any custom size, transparent PNG at 1600px wide for the web.

Primary mark

### Orange block

The primary block mark. Use it in headers and anywhere a single compact identifier is needed.

SVG PNG

Alternate mark

### Block, thin border

Alternate block mark with a thin orange rule, for header-adjacent zones.

SVG PNG

Wordmark

### Linear, orange

The linear wordmark for dark grounds. Use where the name should be spelled out rather than marked.

SVG PNG

Wordmark

### Linear, white

For dark or photographic grounds where orange would not hold enough contrast.

SVG PNG

Wordmark

### Linear, light grey

A quieter wordmark for dark grounds: footers and secondary placements.

SVG PNG

Wordmark

### Linear, dark grey

The wordmark in #5F6062, for light grounds. Shown here on white.

SVG PNG

03

## Logo usage

Rules from the Novacoast Design System style guide.

### One mark per zone

The block mark and the wordmark are never used together in a side-by-side arrangement. They are not a lockup, and pairing them reads as two competing logos. The orange block mark belongs in the header, the wordmark in the footer.

### Never typeset the name

Reference the supplied files rather than setting “novacoast” as live text. The letterforms are custom and no font reproduces them.

### Pick the colorway for contrast

Orange, white and light grey are for dark grounds. Dark grey is for light grounds. Choose the version that gives the mark contrast against whatever sits behind it.

### Do not alter the files

No recoloring, rotation, stretching, added effects, or rearranged elements. Scale proportionally and leave clear space around the mark.

Vector: SVG

### Which logo should I use?

Vector art is infinitely scalable. It can be resized using applications like Adobe Illustrator or Acrobat, and can be imported into image editors at any size. The vector images should be used in print material, or when a custom-size logo needs to be created.

Bitmap: PNG

### For web and interfaces

Bitmap images are used for viewing on the web. Examples include an image link from a webpage or an image within a graphical interface. Only use these images at their native size and resolution. Do not resize them.

04

## Company description

Three lengths, each is approved copy.

One line 12 words

Novacoast is a cybersecurity and identity services firm, engineers first, since 1996.

Short 53 words

Novacoast is a privately held, employee-owned cybersecurity and identity services firm founded in 1996 and headquartered in Wichita, Kansas. It advises, engineers, and operates: assessments and penetration testing, security and identity engineering, and 24×7 co-managed security operations run from four security operations centers in the customer's own tenant, on the customer's own tools.

Long 126 words

Novacoast is a cybersecurity and identity services firm founded in 1996 and headquartered in Wichita, Kansas, with security operations centers in Wichita, Orem, Ann Arbor, and Manchester. It is privately held, employee-owned, and still led by its founder.

The firm works in three modes: advise (assessments, advisory, penetration testing, and compliance programs), engineer (security engineering, identity and access management, integration, and application development) and operate (24×7 co-managed detection and response, incident response, and managed identity). Novacoast operates inside the customer's own tenant, on licenses the customer holds, so the customer keeps the platform, the data, and every detection built for them. Named engineers own each account, and every one of them started on the SOC floor.

Novacoast is SOC 2 audited and certified to ISO/IEC 27001:2022.

## Media inquiries

For interviews, expert commentary, or anything not covered above. We’ll route your request to the right team.

[info@novacoast.com](mailto:info@novacoast.com)

[Contact us](https://novacoast.com/contact-us/)